Web 2.0
Web 2.0 refers to new tools and services that allow people to build communities, network and collaborate online. Where traditional (Web 1.0) technology focuses on one-way communication, Web 2.0 is about opening a dialogue and making connections… that’s why these tools can be so powerful for charities and nonprofits.
Web 2.0 tools allow for a richer user experience – the kind that your donors and supporters are looking for. You will find that this is the largest section of the MyCharityConnects website. This is not just because there is a high level of confusion within charities about these tools, but because we feel that charities and nonprofits have much to gain in embracing Web 2.0 tools as a part of their communications strategies.
Some of it looks scary, but we assure you, the opportunities for engaging (lots of new) donors in meaningful ways can far outweigh your hesitations.
Have a look at a recording of our Introduction to Web 2.0 presentation to help you on your way:
Check out this easy-to-understand video explainig social media by the great folks at CommonCraft:
