Web 1.0
While “Web 2.0” and social networking are all over the media, remember that the basics of good website design and usability are still very important. We call this Web 1.0: your website and email newsletters and other ways you’ve traditionally used technology to tell your story. Before you start blogging, tweeting and signing up for Facebook, make sure that your existing website and e-newsletter are effective at communicating your story.
Web 1.0 is all about good content, good design and understanding your audience. In this section on you’ll learn the basics of:
- Good website design – make sure donors can find the information they need on your website
- Building a better e-newsletter campaign
- Creating great content for your web communications
Getting these things right first will only help as you move towards incorporating Web 2.0 tools into your marketing and fundraising strategies.
