Conference Agenda

8:00 am

          Registration Opens

8:00 am - 9:00 am

Exhibits Open

Continental Breakfast

9:00 am - 10:30 am

Welcome Remarks: Robin Cardozo, CEO, The Ontario Trillium Foundation

Panel Discussion: Word on the Wire – Themes & Trends in Philanthropy

10:30 am - 11:00 am

Morning Break

11:00 am - 12:30 pm

Xtra! Xtra! Read All About It! Effective E-Newsletter and Email Campaigns

Lee Rose, HR Council for the Voluntary & Non-profit Sector

Tips, Tools & Tricks for Building & Managing An Online Community

Sarah Prevette, RedWire

11:00 am - 12:30 pm

Everything Google: Alerts, Adwords & Analytics

Sanjay Singhal, Aquanta Group Inc.

Once Upon A Time: Storytelling in Online Media

Donnie Claudino, Techsoup Canada

11:00 am - 12:30 pm

Volunteering 2.0: How to Attract, Hire and Manage On-line Volunteers

Sheridy Leslie & Chiara Camponeschi, TakingITGlobal

12:30 pm - 1:45 pm

Lunch

Keynote Address: Twitter, Facebook & YouTube Oh My!  Understanding Philanthropy 2.0

Monica Hamburg, Me Like The Interweb

1:45 pm - 3:15 pm

Show Me The Money: Fundraising 2.0

Francis Kung, Engineers Without Borders Canada

Finding Friends, Fans, and Funds on Facebook

Mike Brcic, Bikes Without Borders

1:45 pm - 3:15 pm

When SEO Met SEM: All You Need to Know About Search Engine Optimization and Marketing

Tamera Kremer, Wildfire Strategic Marketing

Taking It To The Max: Making the Most of Your Tech Budget

Jorge LeClair, LeClair Consulting

1:45 pm - 3:15 pm

E-Advocacy: Click for Change

Eric Squair

3:15 pm - 3:35 pm

Afternoon Break

3:35 pm - 5:05 pm

Game On: An Interactive Session on Social Media

Monica Hamburg, Me Like The Interweb

Born to Blog

Archana Sridhar, The South Asian Philanthropy Project

3:35 pm - 5:05 pm

Four Freebies and a Bargain: No- and Low-Cost Technology

Jane Zhang, Techsoup Canada

Where is Your Social Brand? Cultivating a Strong Brand Across Web 1.0, Web 2.0 and Offline

Evelyn So, Noesium Consulting

3:35 pm - 5:05 pm

The A, B, Cs of Generations X, Y, Z (and Boomers, too): Reaching Different Generations Through Social Media

Sacha Chua, Living An Awesome Life

8:00 am

Registration Opens

8:00 am - 9:00 am

Exhibits Open

Continental Breakfast

9:00 am - 10:30 am

10:30 am - 10:50 am

Morning Break

10:50 am - 12:20 pm

A Tale of Two Websites: Taking Your Website from Good (Enough) to Great

Presented by XT+M

Stephanie Lawrence, Health Check, Heart and Stroke Foundation of Canada
Tonja Terterian, XT+M

How Tweet It Is: Creating a Following on Twitter

Monica Hamburg, Me Like The Interweb

10:50 am - 12:20 pm

Really Simple Strategies: Keeping Track of your Organization and Issues Online

Marco Campana, Ontario Council of Agencies Serving Immigrants

Keep It Short & Simple: Writing for the Web

Lindsey Patten, Notes for Non-Profits

10:50 am - 12:20 pm

Real Social Media Success Stories

Meghan Warby, Hill & Knowlton
James Topham, WarChild
Ryan Taylor, Fair Trade Jewellery

12:20 pm - 1:35 pm

Lunch

1:35 pm - 3:05 pm

Getting Your Board on Board

Owen Charters, CanadaHelps

I Came, I Saw, I Planned: Social Media Strategies

Elena Yunusov, Communicable.ca

1:35 pm - 3:05 pm

Listen, Learn, Adapt: How The Globe & Mail Did It

Mathew Ingram, The Globe & Mail

Switching Gears: Adapting to Technology Changes

Mark Farmer, webness.biz

1:35 pm - 3:05 pm

Legal Loopholes and Internet Black Holes: The Terms & Conditions of Being Online

James Harrison, Osler

3:05 pm - 3:25 pm

Break

3:25 pm - 4:30 pm

Closing Session

Keynote Address: The Best Way to Build a Pyramid

David Crow