As many of you already know, Facebook Timeline has arrived for Pages. Whether this is a positive or negative change for your organization is up to you, but let’s face it, this change is on the horizon so the best thing we can do is arm ourselves with information on what to do and how to do it.
On February 29, the Facebook Marketing Conference was held in New York, and this is where they announced Timeline for Brand Pages. Essentially, on March 30th, all Pages will be switched over to timeline. If you want to switch over earlier, you can do so manually as an Admin of your Page.
In this post, we want to outline the components of Timeline and what has changed aesthetically. This image will help you navigate through the look of Timeline for Pages.
Cover Photos – Cover Photos take up between 1/2 and 1/3 of screen (depending on size) when you visit a Page or Profile with Timeline. It's the first thing people see so make sure it's sending an impactful message and engaging your page visitors.
Profile Pictures – This is now located in the bottom left corner of your Cover Photo. It has less prominence now because of the introduction of the Cover Photo. .
Organization Name & Stats – Quick byline about your organization.
Apps – Photos can't be moved, but you can prioritize the rest of the Apps based on your needs. For example, if your organization makes a lot of videos or if you have a custom app, you'd probably want that to show up on your page rather than in the expansion menu. Easily rearranged.
Timeline – This is where the new format gets its name; also where you add milestones.
About Section – Houses more relevant information about your organization. You can add your mission, vision, website, operating hours, etc.
Friend-Prioritized view – Facebook is placing a greater emphasis on relationships. Users see the brands through a social lens. You can't see it in this screen shot, unfortunately, but right beneath this section, where it says "3 friends like Coca-Cola", what I see on my screen is any recent activity these friends may have had with the brand. Why is this important? Now, more than ever, it's important for brands to make sure they are responding and engaging with users who are posting – it not only affects that user, but also those in their networks.
Pinning posts – Allows posts to stay at the top of your page for 7 days – use this to highlight important news or new information.
Stay tuned for more in-depth posts on Facebook Timeline for Pages!
Monday, March 26, 2012 at 10:27AM | 