Boyd Neil of H+K Strategies will be conducting a session at MyCharityConnects on June 12th called "Igniting Your Online Community: From Slacktivism to Activist." Here we highlight Boyd, SVP and National Practice Leader, Social Media and Digital Communications at H+K Strategies, and his session on how nonprofits can successful light the spark in their online community.
At H+K Strategies Boyd Neil uses more than 30 years of experience in the public, non-profit and private sectors as a communication strategist to provide senior level counsel to clients. He is skilled in reputation management and the integration of digital solutions into communications strategies. As national practice leader, social media and digital communications, Boyd guides Hill & Knowlton’s team of social web consultants who provide clients with creative solutions to their communications challenges.
Slacktivism describes online activism that requires little effort and CAN, without marshalling the right strategies, fail to create real social change. Examples of slacktivism include "liking" a cause on Facebook or retweeting an online petition. While these actions are simple and require little involvement, in the hands of a good organizer they do have the potential to make a difference. At the MyCharityConnects Conference, Boyd will explore how to move your online community from the slactivism to activism!
Here are the key takeaways of the session:
- Learn why slacktivism is an important step in engaging people more deeply in a cause
- Gain insight on how to amplify the impact of your campaigns by bringing newfound slacktivists to the next level of engagement
- 11 organizing principles to inspire your online community